Privacy policy

Last updated: January 18, 2026

Tony’s Tackle (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, make a purchase, or contact us.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect personal information only where necessary to operate our business and provide our services.

This may include:

Your name, billing address, delivery address, email address and telephone number
Payment and transaction details (processed securely via our payment providers)
Order history, returns and exchanges
Communications you send to us, including emails and enquiries
Technical information such as IP address, browser type and device information
Information about how you use and navigate our website

We do not knowingly collect personal data from children.

How We Use Your Information

We use personal information to:

Process and fulfil orders
Take payment and prevent fraud
Arrange delivery and manage returns
Respond to enquiries and provide customer support
Improve our website and services
Meet legal, accounting and regulatory obligations

Where you have opted in, we may also send occasional marketing emails. You can unsubscribe at any time.

How We Share Information

We only share personal information where necessary and for legitimate business purposes, including with:

Payment providers to process transactions securely
Delivery and fulfilment partners
IT and website service providers who help us operate our store
Legal or regulatory authorities where required by law

Our website is hosted on a third-party ecommerce platform which provides the technical infrastructure needed to operate the store. That platform processes data on our behalf strictly for operational and security purposes.

We do not sell your personal information.

Cookies and Analytics

We use cookies and similar technologies to ensure the website functions correctly and to understand how visitors use our site. You can control cookies through your browser settings.

Data Security and Retention

We take reasonable steps to protect your personal information. However, no system can be guaranteed to be completely secure.

We retain personal data only for as long as necessary to fulfil orders, provide services, comply with legal obligations, or resolve disputes.

Your Rights

If you are located in the UK or EEA, you have rights under data protection law, including the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing
Request data portability

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

International Transfers

Some service providers may process data outside the UK or EEA. Where this occurs, appropriate safeguards are used in accordance with data protection law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page.